2026-09-13
Renderings sell the look. A boutique 10–50 unit project website also needs live units, live price, a way to pick one tonight, and a path into the tools the sales team already uses. Pictures without that do not tell anyone who is ready — and extra months of the loan keep running.
2026-09-08
On a typical boutique $10M–$15M construction loan at about 8%, monthly interest is about $67k–$100k. That is loan × rate ÷ 12. Extra months also burn marketing and ops. Three extra months on a $12M loan at 8% is $240k in interest before you add burn.
2026-09-08
US construction lenders commonly want 50–70% of project revenue under contract before they fund. Count dollars under contract, not a round unit count. Fannie Mae’s 50% conveyed / under-contract test is about unit-buyer mortgages — not the same as the construction draw.
2026-09-08
In pre-construction sales, a digital twin is the live building a buyer can walk on their phone before a brick is laid. Every unit. Live price. Live availability. Architects often mean a BIM model for the build. That is a different job.
2026-09-08
Follow-up is what happens after a buyer shows interest — the same night, not Monday. They should get the unit they looked at, not a generic pack. During the build they need that unit to still be there. Your sales team should already know which one before they call.
2026-09-08
Sell pre-construction condos faster by letting buyers pick a unit from their phone, running follow-up the same night, and giving your sales team the picture before they call. Extra months cost loan interest plus marketing burn — about $67k–$100k a month to the bank on a typical boutique loan.
2026-09-08
A virtual showroom for pre-construction is the sales gallery on the website. Buyers walk floors and pick a unit from their phone with live price and availability. Follow-up runs so your sales team only calls people who are ready.
